When I enrolled in MBA 637: Measurement, Metrics & Data Analytics, I expected a technical course focused primarily on data, measurement, and performance metrics. Instead, the course gave me a much broader understanding of how measurement connects with ethics, leadership, and decision-making.

I applied this learning to my work with CEF Albania. My project examined how we can measure the impact of children’s ministry in a changing digital environment. Our mission is to evangelize and disciple children and connect them with local churches through teachers, volunteers, families, camps, and other programs. We can count how many children attend, but those numbers do not tell us what the children learned, whether they remained engaged, or whether the experience contributed to meaningful change.

One of my most important lessons was that measurement alone is insufficient. Leaders must ask whether they are measuring the right things and whether the information collected helps them make better decisions. Numbers can also be misleading when separated from their context, making responsible and ethical interpretation essential.

The course encouraged me to question assumptions, apply concepts, and reconsider my own work rather than simply memorize material. Discussions with classmates were especially valuable because they demonstrated how people from different professional and cultural backgrounds can interpret the same evidence differently.

I completed the course understanding that effective measurement is not simply about collecting more data. It is about selecting meaningful evidence, interpreting it responsibly, and using it to learn, lead, and make better decisions.

Course information: 

MBA 637: Measurement, Metrics & Data Analytics was led by Willy Kotiuga, Ph.D. The course examines how leaders can select appropriate measures, interpret evidence in context, and use data responsibly to improve organizational learning and decision-making.

Lidia Sema

EMBA Student