Hi friends,

It’s Sayu Abend here! It’s been a while since I had the privilege of speaking at the BGU EMBA business talk series. I always feel pumped and energized when I get the chance to inspire and encourage entrepreneurs and business leaders. Recently, I finished writing an ebook titled My Choice: No Limits - How to Succeed in the Toughest Economies. My goal in writing this was to inspire entrepreneurship, even in the most challenging situations. 

I’d like to share two sections that I believe will resonate with you:

The impact of a limiting mindset in your life cannot be overlooked. It can trap you, halt your progress, and undermine your true purpose. Your “lid” is your mindset, and it can be shaped by fear. Fear, when left unchecked, can damage our mental state. While fear serves to protect us -like pain signals when something is wrong- it can also become destructive when misused.

Fear can keep us safe, but when we let it govern areas where it doesn’t belong, it holds us back.  Unbelief is another major barrier. It’s one thing to doubt the impossible, but when you don’t believe in what’s possible for your own life, you create a lid on your potential. I heard something yesterday that resonated deeply: "A doctor doesn’t need to have cancer to be qualified to treat it." Stop waiting for someone in your exact situation to show you how to escape it. You don’t need to see someone else walk your path before you take your first step. Stand up and move forward, one step at a time. Doing nothing is simply not an option if you want a better life.

Remember, the choice is yours. 

With determination,

Sayu Abend

CEO, SpacePointe

A global financial technology company, Ohio USA.